logomark / print design
el-evate fitness
El-evate Fitness is run by the lovely Elenora, a personal trainer, online coach and nutritionist. She excels at helping her clients achieve their fitness and health goals.
the idea
Elenora wanted a clean look to the logo and requested to feature abs in the design. I went through a couple of iterations of how this could be achieved, originally creating a separate icon for the logo. In the end, I came up with the idea to use a chest in the shape of a heart to replace the V, giving a feminine touch to a sharp and minimal design.
